PEL Wins the Public Sector Award for Innovation


It has been announced this week that PEL is the winner of the Public Sector Award for Innovation 2021. This award is in recognition of the PEL BriteBin™ software technology. BriteBin™ is a cloud-based software solution. It empowers councils, local authorities and also private sector customers to cost-efficiently manage their waste collection services. This helps improve the environment and well-being of people living within their catchment area.

The Innovation Behind The Technology

The BriteBin™ technology data management dashboard provides visibility of fill-levels across the bin fleet, this facilitates the deployment of resources only to those bins requiring service. The current practice is to schedule bin collections irrespective of the volume of waste they contain, which more often than not is a wasteful use of this costly resource.  Individual bins equipped with a bin-fill level sensor feed data via the SigFox or the GSM network to the BriteBin™ console. Upon reaching its maximum fill level the BriteBin™ software will send an alert notification to the authorised authority. This allows resources to be deployed to only those bins requiring service  increases the efficiency of the collections service and reduces carbon emissions.

PEL is in a unique position within the industry, it is the innovator, manufacturer and distributor of all of its products. This provides the council, local authorities and private customers with the distinct advantage because they have direct input to help develop and customize existing products to their precise requirements in their county and local area. “Our customers have direct contact with us as the manufacturers and receive unlimited customer service and support” notes Tommy Griffith. PEL offers a wealth of experience in supplying waste reduction solutions. We pride ourselves on delivering cost effective solutions tailored to exceed customer requirements. PEL aims for continuous innovation and development by putting customer interaction at the forefront of their customer service. Building strong rapport plays a pivotal role in the end to end delivery of the PEL products and services.

To find out more about the BriteBin™ and the range of bins available click here for more information.

PEL would like to thank the Public Sector for the award. We are thrilled to receive the recognition for our BriteBin™ software technology.


BriteBin Logo



About PEL

PEL in Ballindine, Co. Mayo is a leading manufacturer of bottle crushers, bin compactors, vertical balers and IoT litter bins serving a global customer base via offices in Ireland, the UK and a network of international distributors. The BriteBin™ is the latest addition to the product range and adds to PEL’s recognition as leading innovator in the waste reduction market.

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